On-Air Promotions
As a Producer in the On-Air Promotions department at MSG Networks, I lead the development of high-impact creative that captures the energy of New York sports. From concept to delivery, I craft promos that not only inform but connect—blending bold visuals, sharp copy, and strategic storytelling to drive tune-in and elevate brand voice. Whether it’s spotlighting the Knicks, Rangers, or original content, my focus is always on delivering work that resonates with fans and stands out in a crowded media landscape.
2024 Playoff Campaign
This promotion campaign features four of MSG Networks teams; Knicks, Rangers, Islanders and Devils as they head into the NBA and NHL playoffs.
Expressions of Fandom Campaign
I lead MSG Networks’ “Expressions of Fandom” campaign—a creative initiative that celebrates the bold, diverse, and passionate ways New York fans show love for their teams. From concept through delivery, I oversaw the production of dynamic promos and visual content that highlight fandom as more than support—it’s a form of self-expression. This campaign taps into the energy and culture of Knicks, Rangers Devils and Islanders fans, bringing their spirit to life across on-air and digital platforms.
Bet On Us
As an Associate Producer on MSG Networks’ “Bet On Us” campaign, I supported the creation of original content that blends sports entertainment with responsible sports betting education. This campaign included dynamic promos for the shows, The Betting Exchange, Odds With Ends and The Bettor Half Hour. The goal for these promos was to engage fans while promoting smart, informed betting.