On-Air Promotions
As a producer and director, I create on-air promotions that capture attention and build excitement around the biggest moments in sports. From developing the creative and shaping the story to producing, directing, shooting, and editing, I bring campaigns from concept to final broadcast.
With a focus on strong storytelling, visual impact, and tight execution, each piece is designed to make audiences stop, feel, and tune in
This promotion campaign features four of MSG Networks teams; Knicks, Rangers, Islanders and Devils as they head into the NBA and NHL playoffs.
I lead MSG Networks’ “Expressions of Fandom” campaign—a creative initiative that celebrates the bold, diverse, and passionate ways New York fans show love for their teams. From concept through delivery, I oversaw the production of dynamic promos and visual content that highlight fandom as more than support—it’s a form of self-expression. This campaign taps into the energy and culture of Knicks, Rangers Devils and Islanders fans, bringing their spirit to life across on-air and digital platforms.
As an Associate Producer on MSG Networks’ “Bet On Us” campaign, I supported the creation of original content that blends sports entertainment with responsible sports betting education. This campaign included dynamic promos for the shows, The Betting Exchange, Odds With Ends and The Bettor Half Hour. The goal for these promos was to engage fans while promoting smart, informed betting.